Wednesday, May 04, 2005

Steps in a Seo Project, Seo processes and seo steps

Link building is an important ingredient in a search engine optimization project. Simply getting links for your site blindly is not going to help. Rather go for a planned link exchange campaign with quality sites for better placements in search engines specially MSN, Yahoo and Google. Lets have a look at a complete lifecycle of a search engine optimization project:

Step 1 - Site Performance Audit
Step 2 - Objectives Setting
Step 3 - Project Plan & Timescales
Step 4 - Search Phrase Analysis & Selection
Step 5 - Content Development
Step 6 - Structure Optimization
Step 7 - Link Building
Step 8 - Search Engine Submission
Step 9 - Reporting & Analysis
Step 10 - Maintenance & Improvement

Seo is not a day work but a ongoing process. Remember other people are also working on their sites. So it is a never ending process till you become very big or you have a great brand.

Tuesday, May 03, 2005

Why blogs

These days a lot of blogs comes for a particular searched term on top of search engines, neck to neck with best sites on the web. Have you wandered why..?

It is all because blogs have all the features which is difficult to be achieved by a site namely:

# Keyword centric content
# Regular updates
# Less of images
# Navigation well defined with optimized urls
# Html optimized at its best (by default most of the blogs are done using only css, all better for search engines)
# A new page could be created within minutes with easy to work admin
# Option to target n number of keywords with focus on one keyword per post.
# Bring repeated visitors (main source of blog traffic) as every time one visits the site, he has something new to see.
# Traffic on blogs are more reliable till it is updated regularly

How blog will help your site in search engines:

You have optimized your main site, got back links and rankings for keywords. if you make a blog, you will be optimizing it separately, getting back links and its own tr# affic. Think of what would be transferred and gained from blog and to your main site. To name a few- PR, traffic, customer relationship, brand etc. This will also help in building online communities. The blog will help in building relationships with clients as it is very interactive and effective communication channel. They have the ability to improve branding by communicating effectively rather than a dry PR release.

Say seo shortlists 100 most important keywords for the site. There might be another 500 which would be not that, but every hit counts on web. Now if one wants to target all the 500 keyword for the site it would create nothing but mess of everything. Blogs could come to rescue in this type of situation. Here one has an option to target n number of keywords with n number of posts.

Slowly and gradually it would also increase the number of keyword rich pages on the site and the site would be benefited by number of internal links.

Monday, May 02, 2005

Design and content for search engine optimization

Lets have a glance at some of the points that ought to be kept in mind while finalizing the design and writing content for your website. Here are few of them:

# Formulate a site with a apparent ladder and text links. Every page should be accessible from at least one static text link.
# Recommend a site map to your visitors with links that end to the vital parts of your site. If the site map is bigger than 100 or so links, you may want to split the site map into separate pages.
# Create a helpful, information - wealthy site and write down pages that clearly and accurately portray your content.
# Think about the vocabulary users would type to find your pages, and make sure that your site actually includes those words within it.
# Try to use wording instead of images to exhibit important names, content, or links. The Google crawler doesn't identify text contained in images.
# Make sure that your TITLE and ALT tags are expressive and perfect.
# Check for broken links and accurate HTML.
# If you decide to use dynamic pages (i.e., the URL contains a '?' character), be conscious that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number small.
# Keep the links on a given page to a logical amount.

Friday, April 29, 2005

Most common abuses a webmaster is likely to encounter

One general scam is the construction of "shadow" domains that conduit users to a site by using deceptive redirect. These shadow domains often will be owned by the SEO who claims to be operational on a client's behalf. On the other hand, if the association sours, the SEO may point the domain to poles apart sites, or even to a competitor's domain. If that happens, the client has paid to develop a contending site owned totally by the SEO.

Another illegitimate practice is to place "doorway" pages overloaded with keywords on the client's site somewhere. The SEO promises this will make the page more appropriate for more queries. This is essentially false since individual pages are hardly ever relevant for a large range of keywords. More sinister however, is that these doorway pages often enclose hidden links to the SEO's other clients as well. Such doorway pages consume away the link popularity of a site and route it to the SEO and its other clients, which may contain sites with sleazy or prohibited content.

Friday, April 01, 2005

Search Engine Optimizers : How to go for them ?

A Search Engine Optimizers uses all the spam techniques and ends up with your site getting banned, then what! I am not sure if you could or how you could bring the firm, the so called seo expert firm to court room. The seo firm could also question of the unachievable target required by you. The search engine optimization is a long term effort and it is not advisable to ask your seo firm to give quick results.

It is on Search Engine Optimizers to give details about the time and the risk behind the quick results much in advance. Some points is also to be considered before you go out and hire an seo firm. Lets look at the few points you should keep in mind before going out for a seo expert.

# No one can guarantee a #1 ranking on Google.
# Be careful if a company is secretive or won't clearly explain what they intend to do.
# You should never have to link to an SEO.
# Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.
# Choose wisely.
# Be sure to understand where the money goes.
# Talk to many SEOs, and ask other SEOs if they would recommend the firm you're considering.
# Make sure you're protected legally.