Link building is an important ingredient in a search engine optimization project. Simply getting links for your site blindly is not going to help. Rather go for a planned link exchange campaign with quality sites for better placements in search engines specially MSN, Yahoo and Google. Lets have a look at a complete lifecycle of a search engine optimization project:
Step 1 - Site Performance Audit
Step 2 - Objectives Setting
Step 3 - Project Plan & Timescales
Step 4 - Search Phrase Analysis & Selection
Step 5 - Content Development
Step 6 - Structure Optimization
Step 7 - Link Building
Step 8 - Search Engine Submission
Step 9 - Reporting & Analysis
Step 10 - Maintenance & Improvement
Seo is not a day work but a ongoing process. Remember other people are also working on their sites. So it is a never ending process till you become very big or you have a great brand.
Wednesday, May 04, 2005
Tuesday, May 03, 2005
Why blogs
These days a lot of blogs comes for a particular searched term on top of search engines, neck to neck with best sites on the web. Have you wandered why..?
It is all because blogs have all the features which is difficult to be achieved by a site namely:
# Keyword centric content
# Regular updates
# Less of images
# Navigation well defined with optimized urls
# Html optimized at its best (by default most of the blogs are done using only css, all better for search engines)
# A new page could be created within minutes with easy to work admin
# Option to target n number of keywords with focus on one keyword per post.
# Bring repeated visitors (main source of blog traffic) as every time one visits the site, he has something new to see.
# Traffic on blogs are more reliable till it is updated regularly
How blog will help your site in search engines:
You have optimized your main site, got back links and rankings for keywords. if you make a blog, you will be optimizing it separately, getting back links and its own tr# affic. Think of what would be transferred and gained from blog and to your main site. To name a few- PR, traffic, customer relationship, brand etc. This will also help in building online communities. The blog will help in building relationships with clients as it is very interactive and effective communication channel. They have the ability to improve branding by communicating effectively rather than a dry PR release.
Say seo shortlists 100 most important keywords for the site. There might be another 500 which would be not that, but every hit counts on web. Now if one wants to target all the 500 keyword for the site it would create nothing but mess of everything. Blogs could come to rescue in this type of situation. Here one has an option to target n number of keywords with n number of posts.
Slowly and gradually it would also increase the number of keyword rich pages on the site and the site would be benefited by number of internal links.
It is all because blogs have all the features which is difficult to be achieved by a site namely:
# Keyword centric content
# Regular updates
# Less of images
# Navigation well defined with optimized urls
# Html optimized at its best (by default most of the blogs are done using only css, all better for search engines)
# A new page could be created within minutes with easy to work admin
# Option to target n number of keywords with focus on one keyword per post.
# Bring repeated visitors (main source of blog traffic) as every time one visits the site, he has something new to see.
# Traffic on blogs are more reliable till it is updated regularly
How blog will help your site in search engines:
You have optimized your main site, got back links and rankings for keywords. if you make a blog, you will be optimizing it separately, getting back links and its own tr# affic. Think of what would be transferred and gained from blog and to your main site. To name a few- PR, traffic, customer relationship, brand etc. This will also help in building online communities. The blog will help in building relationships with clients as it is very interactive and effective communication channel. They have the ability to improve branding by communicating effectively rather than a dry PR release.
Say seo shortlists 100 most important keywords for the site. There might be another 500 which would be not that, but every hit counts on web. Now if one wants to target all the 500 keyword for the site it would create nothing but mess of everything. Blogs could come to rescue in this type of situation. Here one has an option to target n number of keywords with n number of posts.
Slowly and gradually it would also increase the number of keyword rich pages on the site and the site would be benefited by number of internal links.
Monday, May 02, 2005
Design and content for search engine optimization
Lets have a glance at some of the points that ought to be kept in mind while finalizing the design and writing content for your website. Here are few of them:
# Formulate a site with a apparent ladder and text links. Every page should be accessible from at least one static text link.
# Recommend a site map to your visitors with links that end to the vital parts of your site. If the site map is bigger than 100 or so links, you may want to split the site map into separate pages.
# Create a helpful, information - wealthy site and write down pages that clearly and accurately portray your content.
# Think about the vocabulary users would type to find your pages, and make sure that your site actually includes those words within it.
# Try to use wording instead of images to exhibit important names, content, or links. The Google crawler doesn't identify text contained in images.
# Make sure that your TITLE and ALT tags are expressive and perfect.
# Check for broken links and accurate HTML.
# If you decide to use dynamic pages (i.e., the URL contains a '?' character), be conscious that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number small.
# Keep the links on a given page to a logical amount.
# Formulate a site with a apparent ladder and text links. Every page should be accessible from at least one static text link.
# Recommend a site map to your visitors with links that end to the vital parts of your site. If the site map is bigger than 100 or so links, you may want to split the site map into separate pages.
# Create a helpful, information - wealthy site and write down pages that clearly and accurately portray your content.
# Think about the vocabulary users would type to find your pages, and make sure that your site actually includes those words within it.
# Try to use wording instead of images to exhibit important names, content, or links. The Google crawler doesn't identify text contained in images.
# Make sure that your TITLE and ALT tags are expressive and perfect.
# Check for broken links and accurate HTML.
# If you decide to use dynamic pages (i.e., the URL contains a '?' character), be conscious that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number small.
# Keep the links on a given page to a logical amount.
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